Daimler expecting Chinese sales to overtake rivals this year

|About: Daimler AG (DDAIF)|By:, SA News Editor

Daimler (DDAIF) is expecting its Mercedes-Benz brand to outperform rivals Audi and BMW by number of cars sold in China this year. Luxury car demand in China is predicted to exceed the U.S. by 2020, and Daimler is determined to secure its market share.

The company presented a strategy last August that included plans to launch around 20 new or upgraded Mercedes-Benz models in China over two years. The tactic is estimated to increase Chinese sales by a third, to more than 300,000 cars a year by 2015.