Seeking Alpha

Daimler expecting Chinese sales to overtake rivals this year

  • Daimler (DDAIF) is expecting its Mercedes-Benz brand to outperform rivals Audi and BMW by number of cars sold in China this year. Luxury car demand in China is predicted to exceed the U.S. by 2020, and Daimler is determined to secure its market share.
  • The company presented a strategy last August that included plans to launch around 20 new or upgraded Mercedes-Benz models in China over two years. The tactic is estimated to increase Chinese sales by a third, to more than 300,000 cars a year by 2015.
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Comments (3)
  • Shaduc
    , contributor
    Comments (1993) | Send Message
     
    How will this happened?

     

    Last I read Mercedes-Benz (poor brand image) was far trailing Audi or BMW sales.

     

    Dreaming?
    7 Jul 2014, 06:14 AM Reply Like
  • Philip Marlowe
    , contributor
    Comments (1282) | Send Message
     
    I am glad someone likes those gaudy new Mercedes front grilles.
    7 Jul 2014, 10:33 AM Reply Like
  • Kenduro
    , contributor
    Comments (3) | Send Message
     
    I didn't realize there were so many stuffy old executives over there. Most of the younger up and comers go for the younger, maybe "yuppier" brands. I know MB has tried to increase market share by finally exploring new (for them) avenues of advertising (like TV!) and new more entry level models to compete with 3 series Beemers, etc. But maybe now is the time, since buying a BMW has become almost too predictable, or cliché'. Where I live in CA, run down 2nd and 3rd hand BMWs belonging to people who can't afford to maintain them have replaced the old "Cadillacs in the Ghettos".
    7 Jul 2014, 02:00 PM Reply Like
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