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SeaWorld starts to get its sea legs back

Jul. 07, 2014 2:16 PM ETUnited Parks & Resorts Inc. (PRKS) StockPRKSBy: Clark Schultz, SA News Editor1 Comment
  • Shares of SeaWorld (SEAS +1.5%) move higher on the back of an upgrade from Longbow Research to a Buy rating from Neutral.
  • What to watch: Weather patterns have been favorable for theme park operators for the early part of the summer season, although for SeaWorld there is still the question of how promotional the company had to turn to drive traffic. There's been some debate on if the company is still feeling an impact from the Blackfish documentary which tarnished the brand a bit.

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