Report: YouTube brought Google $1.5B in 2013 net revenue


YouTube (GOOG) had $3.5B in 2013 gross revenue and $1.5B in net revenue (excludes content provider payments), The Information reports.

The gross figure is well below the $5.6B estimated by eMarketer last fall. Nonetheless, YouTube, whose profitability has often been questioned, is said to be in the black.

The Information also reports daily viewing hours are now near 300M - up from 100M in fall 2012, but well below an ambitious 2016 target of 1B. The site makes note of the competition YouTube, still the 800-lb. gorilla of free Web video, faces from rivals ranging from Netflix to Yahoo to Facebook. Yahoo is reportedly prepping a video site, and hoping to enlist disgruntled YouTube content providers.

In an apparent sign YouTube monetization is now a priority, Google recently replaced Salar Kamangar as YouTube's CEO with former ad/commerce product chief Susan Wojcicki. Since then, YouTube has rolled out a program allowing brand advertisers to focus on top content providers, and has been rumored to be eying game live-streaming platform Twitch, whose base skews heavily towards the 18-34 demographic beloved by advertisers.

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Comments (5)
  • Zipper0
    , contributor
    Comments (1530) | Send Message
     
    Every single one of Google's non-search businesses like YouTube and cloud computing has financial characteristics that are far inferior to Google's monopoly core search business in terms of margins and capex requirements. A company is lucky if it has just one monopoly. It's asking too many of Google to try to magically conjure up another one.
    7 Jul 2014, 08:46 PM Reply Like
  • DanoX
    , contributor
    Comments (3461) | Send Message
     
    Its not YouTube and X-Box are twins of unprofitability.
    7 Jul 2014, 08:47 PM Reply Like
  • Shaduc
    , contributor
    Comments (2905) | Send Message
     
    What are Youtube's profits!

     

    That is what is more important ...
    7 Jul 2014, 09:24 PM Reply Like
  • Matt-Man
    , contributor
    Comments (957) | Send Message
     
    Personally I watch more Youtube than TV programs on live tv feeds. I think trend will continue towards Netflix/Youtube on demand so if Google plays right it may get another real cash feed
    7 Jul 2014, 10:05 PM Reply Like
  • Sam.7
    , contributor
    Comment (1) | Send Message
     
    YouTube ads in combination with Android TV, has much greater potential still.
    http://bit.ly/1qFNZxs
    8 Jul 2014, 01:49 AM Reply Like
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