Seeking Alpha

Sprint reportedly testing cheaper individual, family plans

  • CNET reports Sprint (S -1.6%) is testing a new individual postpaid plan in Chicago that provides unlimited voice/data for $50/month to users willing to forgo smartphone subsidies. Unlimited voice and 3GB of data is provided for $40/month.
  • Meanwhile, discounted family plans featuring shared data buckets are being tested in San Diego, Portland (Oregon), and Las Vegas: Unlimited voice is provided for $25/line, and a 10GB data bucket is included for $60.
  • In Philadelphia, Buffalo, and Providence, discounted versions of Sprint's Framily plans (previous) are being tried out. Whereas Framily plans normally require 7 members for fees to drop to $25/user/month, only 5 are needed in the discounted version.
  • Sprint shed 231K postpaid subs in Q1 amid tough competition from a resurgent T-Mobile. SoftBank chief Masayoshi Son has promised Sprint will compete aggressively on promise. Q2 results are due on July 30.
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