- Casual dining chains lost close to 7.1M visitors between 2009 and 2013 as fast-casual superstars such as Panera Bread, Chipotle, Noodles, and Pei Wei stole traffic.
- The response from the sector has been to push heavily on the promotional lever in a margin-biting gambit. The latest is a $10 all-you-can-eat appetizer price deal from the struggling TGI Friday's chain.
- Restaurant Finance Monitor thinks the strategy is ill-fated, noting Buffalo Wild Wings (BWLD +1.9%) and Red Robin Gourmet Burgers (RRGB +0.5%) have done well by pushing the distinct experience of a visit to their restaurants - instead of hyping endless discounts.
- Related stocks: CAKE, IRG, DIN, DENN, EAT, CBRL, BLMN, FRS, RT, BOBE, BDL.