Adidas gets better breaks than Nike at World Cup

Adidas (ADDYY) is the uniform sponsor of both teams playing in the World Cup final and saw three of its endorsers - James Rodriguez (Columbia), Lionel Messi (Argentina) and Thomas Mueller (Germany) - top the list of goalscorers for the tournament.

The German company hasn't been specific on the hundreds of millions it spent on World Cup marketing, saying only it expects a "modest increase" in sales costs this year. For the year, Adidas thinks it can bring in at least $2.7B in soccer sales.

Nike (NKE) had a lot riding on Brazil and its 22-year old star Neymar, although analysts think the disappointing exit by the Selecao will only have a mild impact on soccer sales.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs