Ratings for broadcast TV networks have fallen at a 1.8% annual rate since 1990, according to...

|By:, SA News Editor

Ratings for broadcast TV networks have fallen at a 1.8% annual rate since 1990, according to Bernstein, thanks to the impact of the Internet and cable networks. However, the networks still saw their ad revenue grow at a 3% annual clip, thanks to higher ad rates. Likewise, though newspaper ad revenue fell sharply from 2005-2010, overall TV ad revenue actually ticked higher, thanks to steady viewing levels.