Kim Kardashian: Hollywood might be Glu Mobile's (GLUU +8.4%) "biggest game of the year," says CEO Niccolo de Masi during a Bloomberg interview. "Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company," he adds, apparently with a straight face.
Bloomberg notes Cowen believes the game could produce $200M in annual revenue. Even if that figure includes Apple/Google's 30% cut, achieving it would spell a windfall for Glu, which currently has a 2014 revenue consensus of $160.9M.
The game is still #2 and #5 on App Annie's lists for the top free and grossing U.S. iPhone apps. It's #23 and #20 on comparable Google Play rankings. Users have given it a rating of 5/5 on the App Store, and 4.3/5 on Google Play.