Strong "Ritas" growth for Anheuser-Busch InBev

|About: Anheuser-Busch InBev SA/NV (BUD)|By:, SA News Editor

Anheuser-Busch InBev (BUD -0.5%) increased spending on media ads for its "Ritas" products (Lime-A-Rita, Straw-Ber-Rita, Raz-Ber-Rita, etc.) by 437% to $11.8M last year, but is just getting started.

The company plans to make the flavored malt beverage an even larger focus in 2H and 2015 with a "significant" increase in the budget tied to it, according to execs.

Sales of the Ritas grew 55% to $498M for the 52 weeks ending June 15, good enough for 28% market share for A-B in the new category of progressive adult beverages.