- Anheuser-Busch InBev (BUD -0.5%) increased spending on media ads for its "Ritas" products (Lime-A-Rita, Straw-Ber-Rita, Raz-Ber-Rita, etc.) by 437% to $11.8M last year, but is just getting started.
- The company plans to make the flavored malt beverage an even larger focus in 2H and 2015 with a "significant" increase in the budget tied to it, according to execs.
- Sales of the Ritas grew 55% to $498M for the 52 weeks ending June 15, good enough for 28% market share for A-B in the new category of progressive adult beverages.
From other sites
Video at CNBC.com (May 7, 2015)
Video at CNBC.com (May 6, 2015)
Video at CNBC.com (May 4, 2015)
Video at CNBC.com (Apr 9, 2015)
at CNBC.com (Apr 8, 2015)
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