Seeking Alpha

Network roundup: NBC ad dollars strong, CBS aims to own Thursday nights

  • Execs with NBC Entertainment (NASDAQ:CMCSA) say the network took in $300M more than last year in upfront ad dollars on the back of strong prime time ratings for key shows.
  • NBC also extended its lead for the late-night talk show time slot.
  • What to watch: A plan by CBS (NYSE:CBS) to dominate Thursday nights with its NFL football package in the fall creates a major strategic decision for NBC, Fox, and ABC on whether or not to cede the night and adjust their schedule accordingly.
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