LinkedIn buys contact alert service Newsle

|About: LinkedIn (LNKD)|By:, SA News Editor

LinkedIn (LNKD +3.1%) has bought Newsle, provider of a service that alerts users when contacts have been mentioned somewhere on the Web. Terms are undisclosed.

"LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do," LinkedIn declares. Much like job search engine/listing platform Bright (acquired in February), Newsle relies on natural-language processing and machine-learning algorithms to weed out useful/relevant information.

The purchase is the latest in a string of moves meant to improve relatively low user engagement rates. Last year, LinkedIn bought (and proceeded to integrate) mobile reader app Pulse, and added the ability to embed rich media within news feed posts.

More recently, LinkedIn overhauled its Contacts app (now known as Connected) to emphasize news feed updates and encourage user interactions.

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