Retailers try to adapt to fast-fashion influx

|By:, SA News Editor

A bankruptcy auction of Coldwater Creek stores brought in winning bids from women's retailers Lane Bryant, J Gill Group, Talbots, and Maurices - although it was fast-fashion chain Forever 21 which went for the priciest stores.

What to watch: The influx of fast-fashion chains at malls is another headache for teen retailers (AEO, ARO, ANF, ZUMZ) unable to keep up with current demand trends as neatly as H&M and Forever 21. To stay ahead of the fast-fasion curve, forward-thinking retailers such as Gap (GPS -0.9%) are going with simpler assortments or a safer mix-and-match strategy.