IAC buys dating service HowAboutWe

|By:, SA News Editor

InterActiveCorp (NASDAQ:IACI) has bought a portion of online dating startup HowAboutWe, including its core HowAboutWe Dating matchmaking/date-suggestion service. Terms are undisclosed.

The purchase doesn't include the HowAboutWe Couples service (offers pre-planned dates for couples). A portion of HowAboutWe's employees will be joining IAC.

HowAboutWe joins a stable of IAC's online dating assets headlined by Match, OkCupid, and a reported 70%+ stake in fast-growing Tinder.

Last December, IAC placed its dating properties, along with Tutor.com and DailyBurn, into a new operating unit called the Match Group. That move has fueled speculation a spinoff/IPO is in the pipeline.