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IAC buys dating service HowAboutWe

Jul. 14, 2014 6:23 PM ETIAC Inc. (IAC) StockIACBy: Eric Jhonsa, SA News Editor9 Comments
  • InterActiveCorp (IACI) has bought a portion of online dating startup HowAboutWe, including its core HowAboutWe Dating matchmaking/date-suggestion service. Terms are undisclosed.
  • The purchase doesn't include the HowAboutWe Couples service (offers pre-planned dates for couples). A portion of HowAboutWe's employees will be joining IAC.
  • HowAboutWe joins a stable of IAC's online dating assets headlined by Match, OkCupid, and a reported 70%+ stake in fast-growing Tinder.
  • Last December, IAC placed its dating properties, along with Tutor.com and DailyBurn, into a new operating unit called the Match Group. That move has fueled speculation a spinoff/IPO is in the pipeline.

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