The purchase doesn't include the HowAboutWe Couples service (offers pre-planned dates for couples). A portion of HowAboutWe's employees will be joining IAC.
HowAboutWe joins a stable of IAC's online dating assets headlined by Match, OkCupid, and a reported 70%+ stake in fast-growing Tinder.
Last December, IAC placed its dating properties, along with Tutor.com and DailyBurn, into a new operating unit called the Match Group. That move has fueled speculation a spinoff/IPO is in the pipeline.