NBA aims to double value of TV rights contract

The NBA wants to double the amount of money it earns for the TV rights to its games when its contract with networks comes due at the end of this season.

ABC/ESPN (NYSE:DIS) and Turner Broadcasting (NYSE:TWX) pay $485M and $445M a year respectively under the current contract.

New bidders could emerge if a deal isn't worked out with the NBA by a preset date.

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Comments (5)
  • redarrow5150
    , contributor
    Comments (1375) | Send Message
    No way will the NBA double their money. A increase of 10-15% is more likely but believe the NBA is thinking that ESPN and Time Warner losing NASCAR will put them in better bargaining position. I would not be surprised if the NBA goes around kicking other tires only to comeback.
    15 Jul 2014, 08:24 AM Reply Like
  • VelcroWonderCat
    , contributor
    Comments (44) | Send Message
    What a scandal and a joke this demand is. The NBA is barely worth what DIS & TWX are currently paying for them. The interest in the NBA's product hasn't grown in the US (in fact it's declined) in the past 10 years (see average Nielson ratings for the regular season and finals below).


    But the elephant in the room is that the NBA has little to no credibility with the public. The officiating is awful -- regardless of whether the refs are on the take or being directed to "play favorites" from league HQ or not -- and many believe (with good reason IMHO) that certain players "get the calls" and that the outcomes of the draft lottery and important games are either outright fixed and/or scripted.


    As a start to regaining credibility, how about the NBA gives these networks the rights to televise their draft lottery process for their money if everything is kosher as the NBA would have us believe? Of course, we all know that won't happen.


    Regular Season: 2004 - 2.4, 2005 - 2.3, 2006 - 2.2, 2007 - 2.0, 2008 - 2.2, 2009 - 2.3, 2010 - 2.3, 2011 - 3.0, 2012 - 3.3, 2013 - 2.9, 2014 - 2.3


    NBA Finals: 2004 - 11.5, 2005 - 8.2, 2006 - 8.5, 2007 - 6.2, 2008 - 9.3, 2009 - 8.4, 2010 - 10.6, 2011 - 10.2, 2012 - 10.1, 2013 - 10.4, 2014 - 9.3
    15 Jul 2014, 10:08 AM Reply Like
  • redarrow5150
    , contributor
    Comments (1375) | Send Message
    The networks care about demographics not household numbers. They target Men 18-34 with secondary Men 18-49. Lots of factors in determining ratings include what teams in certain markets are doing. For example the NY Knicks, LA Lakers and Boston Celtics all had bad seasons which impact ratings.
    15 Jul 2014, 02:01 PM Reply Like
  • carlisam
    , contributor
    Comments (17) | Send Message
    NBA can ask for the moon ,but what it gets is a reality check. I think the NHL has bigger bargaining power than the NBA. So many sports to compete with it is ridiculous
    15 Jul 2014, 10:15 AM Reply Like
  • chopchop0
    , contributor
    Comments (5271) | Send Message
    lol at at the NBA, they think they are the NFL.
    15 Jul 2014, 10:25 AM Reply Like
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