NBA aims to double value of TV rights contract

|By:, SA News Editor

The NBA wants to double the amount of money it earns for the TV rights to its games when its contract with networks comes due at the end of this season.

ABC/ESPN (NYSE:DIS) and Turner Broadcasting (NYSE:TWX) pay $485M and $445M a year respectively under the current contract.

New bidders could emerge if a deal isn't worked out with the NBA by a preset date.