A slow and profitable death for Netflix's DVD business

• Netflix (NFLX -0.9%) is letting its DVD business die off slowly, instead of making the dramatic move of ending the still-profitable business in one fell swoop, observes Re/code.
• The company has stopped delivering DVDs on Saturdays and does little to market the physical disc business anymore. These measures and others make the contributing margin of the DVD business look lush compared to streaming.
• Despite the lack of attention, 6.7M Netflix subscribers still wait for their next movie by mail.