Ripple effects from the Time Warner-21st Century Fox revelation

|About: Time Warner Inc. (TWX)|By:, SA News Editor

Though Time Warner (TWX +16.7%) CEO Jeffrey Bewkes posted a video on the company's blog in which he resoundingly rejects the offer from 21st Century Fox (FOXA -3.5%), there's a line of though amongst media analysts that the response is part of choreographed song-and-dance.

Deadline.com notes former Murdoch confidante Gary Ginsberg is now a top lieutenant for Bewkes and could be the key man in brokering a deal.

Ripple#1: A combination of the two companies could light a fire under M&A activity in the media sector between content producers (DISCA, LGF, AMCX, SNI, VIA, VIAB) and tech heavyweights such as Google, Apple, or Sony which haven't pulled the trigger yet on a mega-content deal.

Ripple #2: Two companies in the cross-hairs of a TWX-FOXA combination are Disney (DIS -1%) which could see ESPN lose a little bit of leverage with TNT and TBS linked with Fox Sports and Netflix (NFLX -1%) where a challenge from HBO in more global markets would be likely.