Google +3% as Street praises share gains, pricing

|By:, SA News Editor

9 firms have hiked their Google (GOOG, GOOGL) targets after the company reported mixed Q2 numbers, a 25% Y/Y increase in paid clicks, and a smaller-than-expected 6% drop in cost per click (CPC). BGC has upgraded shares to Buy.

"With now four quarters in a row of 20%+ Web sites revenue growth, Google’s search business appears to be benefiting from a virtuous cycle of audience growth and pricing power," gushes Canaccord ($715 PT). It sees product listing ads, Android share gains, and Google's efforts to integrate more data within search results boosting future growth.

JPMorgan sees improving CPC trends for Google sites pointing to "more material improvements in mobile monetization, or at least that the mobile pricing gap is becoming less of a drag." The firm's 2014 revenue estimate has been hiked, but its EPS estimate has been cut following stronger-than-expected spending.

SunTrust is a little concerned about a decline in U.S. growth to 12% and soft ad network prices (mobile is viewed as a culprit). But it's also pleased with paid click growth, and unconcerned about Nikesh Arora's pending departure. Cantor thinks the top-line numbers suggest Google "continues to gain share both in search and display."

Meanwhile, the Telegraph reports Google is looking to bring Fiber to the U.K. The company suggested on its CC (transcript) more Fiber announcements are on tap.

Prior Google earnings coverage.