Cable ad spending expected to drop

|By:, SA News Editor

General Motors and Procter & Gamble have reduced their level of ad commitments compared to a year ago, according to estimates from the WSJ.

The shift of more ad dollars away from TV to digital channels could bite 2H revenue for major networks (DIS, CMCSA, CBS, FOXA, TWX, AMCX, VIA).

The overall cable upfront market is now expected to show a Y/Y decline of as much as 5% after early estimates were for a 4% gain.