Six Flags' revenue, earnings rise as attendance drops

Six Flags Entertainment (NYSE:SIX) +1.7% premarket after reporting Q2 earnings rose 39%, with admissions revenue increasing while attendance fell, suggesting fewer guests spent more money.

SIX says attendance at its 18 theme parks in the U.S., Mexico and Canada fell 8% to 8.2M guests, primarily due to the lingering effects of the long, harsh winter that expanded school calendars and slowed early-season attendance.

Q2 total guest spending per capita grew $4.21 (11%) to $43.73, with admissions revenue per capita increasing $2.56 (11%) to $25.15 and in-park revenue per capita adding $1.65 (10%) to $18.58.

Theme park admissions revenue improved to $205.4M from $199.7M a year ago, while theme park food, merchandise and other revenue rose 1.4% to $151.8M.

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