Barclays upgrades Qlik as new software takes aim at Tableau

|About: Qlik Technologies Inc. (QLIK)|By:, SA News Editor

Barclays has upgraded Qlik (QLIK +2.2%) to Overweight ahead of Thursday's Q2 report. The firm expects the 2H14 launch of the next-gen QlikView.Next business intelligence/analytics software platform to drive upside.

Morgan Stanley is also out with a bullish note that cites QlikView.Next as a catalyst, and declares

Qlik has asserted QlikView.Next will act as "a complete technology platform surrounded by an ecosystem of people, services, and applications that reinvents BI," rather than simply a BI/analytics tool. The company has also promised the software will make it easier for users to detect data patterns and compare info, and to perform advanced queries.

Many of QlikView.Next's features appear aimed at Tableau (DATA +0.8%), which posted 83% Y/Y Q1 license revenue growth and has been rapidly adding enterprise clients. Tableau's analytics/data visualization software is often praised for its simplicity, which has allowed it to replace Excel as the analytics tool of choice for many non-technical users.

BMO offered a more cautious take on Qlik on Friday: Though noting Qlik is a BI pioneer and has high customer loyalty, the firm is concerned about the impact of dual pricing and product models, and thinks customers could delay purchases ahead of QlikView.Next's launch.