Yahoo confirms Flurry acquisition; varying reports on price

Yahoo (NASDAQ:YHOO) has confirmed its purchase of mobile analytics platform/ad network owner Flurry, but hasn't disclosed a price. Flurry has also issued a statement.

Yahoo: "Our combined scale will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem. Our combined offerings will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile."

The company also promises Flurry's offerings (i.e. its data and analytics tools) will help "make Yahoo mobile experiences better through products that are more personalized and more inspiring."

TechCrunch (citing sources) states the deal's price "could be anywhere between $300 million and $1 billion." One source suggests Flurry was looking for $700M-$800M. Re/code has only reported the price is in the "hundreds of millions."

170K developers use Flurry Analytics, but for now, only 8K publishers "monetize" using Flurry's ad solutions, which face competition from Google, Twitter (MoPub), Millennial Media , and many others. The addition of Yahoo's own apps to Flurry's ad network would significantly increase its scale.

Millennial rallied (MM +2.7%) after reports of the deal broke, as investors hope it, too, will become an M&A target.

Earlier: Yahoo reportedly buying Flurry

Update: A source tells the WSJ Yahoo is paying more than $200M.

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Comments (6)
  • Equitable Research
    , contributor
    Comments (2250) | Send Message
    I bought MM literally 5 minutes before this news, got lucky. Think a short term bottom is in. More evidence of rapid consolidation in the space. YUME also has a mobile app monetization platform through its SDK.
    21 Jul 2014, 05:48 PM Reply Like
  • Guy in Ithaca
    , contributor
    Comments (428) | Send Message
    Flurry's analytics and advertising expertise are used by 170,000 developers around the world. This acquisition should accelerate revenue growth for Yahoo! significantly in the near and mid term and make Yahoo's mobile apps more personalized, efficient and friendly for users. A very smart move for Yahoo!. Very good news.
    21 Jul 2014, 07:49 PM Reply Like
  • psychological-dividends
    , contributor
    Comments (819) | Send Message
    yeah agree, I'm impressed. This was a good buy
    22 Jul 2014, 04:12 AM Reply Like
  • manfredthree
    , contributor
    Comments (3188) | Send Message
    That Marissa is one smart dude. Adding here.
    22 Jul 2014, 07:27 AM Reply Like
  • Equitable Research
    , contributor
    Comments (2250) | Send Message
    How could anybody say this is a "good buy" without knowing the price or any details of Flurry's financials?
    22 Jul 2014, 10:47 AM Reply Like
  • Guy in Ithaca
    , contributor
    Comments (428) | Send Message


    There are quite a few reports that say things like this:


    "Yahoo didn't disclose how much it is paying for Flurry, an indication that the price isn't big enough to affect Yahoo's finances." Associated Press


    It's remotely possible but very unlikely that all these reports are wrong.


    I don't have any information on Flurry's financials but the financial media seems very upbeat concerning this company. So far it seems a very smart move.
    22 Jul 2014, 11:20 AM Reply Like
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