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Netflix slumps on concerns about international profit outlook

  • "The launch into the six new European markets appears costlier than anticipated," writes Janney after taking in Netflix's (NFLX -4.5%) light Q3 EPS outlook. Though the company expects its U.S. streaming contribution profit to rise $18M Q/Q to $245M, its international contribution loss is expected to grow $27M to $42M.
  • RBC expects Netflix's international ops to stay in "early-stage margin mode" for several years. Nonetheless, it sees the unit's margins matching U.S. levels long-term, and is reiterating an Outperform.
  • Over a dozen firms have still hiked their Netflix targets in response to the company's better-than-expected subscriber adds and healthy Q3 sub forecast. Pac Crest (PT hiked by $10 to $530) notes total Q2 adds of 1.7M beat its forecast by 300K, and that lower marketing spend is offsetting higher content costs (thus driving margin expansion as revenue grows).
  • Mentioned on the CC (transcript): 1) CFO David Wells suggests Netflix open to stepping up its content spend once margins hit 30%. U.S. streaming margin was at 27.1% in Q2. 2) Reed Hastings declares the impact of Netflix's price hike on sub adds to be minimal. 3) Expenses related to paid peering deals are dwarfed by content costs. 4) 10%-20% of international content tends to be local fare. 5) Netflix sees its superior TV show library as a differentiator relative to Amazon's European service (formerly called Lovefilm).
  • Prior Netflix earnings coverage

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Comments (1)
  • BDUBS
    , contributor
    Comments (102) | Send Message
     
    Remember when NFLX used to highlight the significant free cash flow it generated ?-Now that free cash is substantially below reported earnings-not so much. Total content spending obligations? 7.7BILLION and climbing! Me thinks this will end badly.
    23 Jul 2014, 06:30 AM Reply Like
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