Seeking Alpha

WSJ: EU set to revisit Google settlement, probe other areas

  • Following intense criticism of the deal, the EU will likely revisit parts of its search antitrust settlement with Google (GOOG +1.3%), the WSJ reports. A decision on the matter is expected in September, ahead of antitrust chief Joaquin Almunia's November departure.
  • In addition, the EU plans to investigate Google's practices in other areas, including (most notably) its Android licensing terms for mobile OEMs. A formal Android investigation is considered likely.
  • The EU has already been studying the licensing terms, which require a variety of Google apps/services to be bundled with its version of Android. The bundling is pivotal to Google's Android monetization strategy.
  • An EU ruling freeing OEMs from having to bundle Google apps/services might not have a big impact on installation rates (given their popularity with consumers), but it could give OEMs more leverage negotiate higher traffic acquisition payments. Google is believed to make huge traffic acquisition payments to Apple in exchange for having Android act as Safari's default search engine.
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Comments (2)
  • omnimoeish
    , contributor
    Comments (488) | Send Message
     
    Correction, the target acquisition costs are for google to be the iOS search engine, not Android.

     

    It's funny how the eu has found a way to extort money from google for offering a FREE os that allows other oem to compete with apple and if not for google making the free android to unite the non apple oems, there wouldn't be an App Store outside of iOS worth beans and apples iPhone market share would be about what it is for MP3 players or higher.
    22 Jul 2014, 05:22 PM Reply Like
  • Shaduc
    , contributor
    Comments (1947) | Send Message
     
    "It's funny how the eu has found a way to extort money from google"

     

    That is what Cn is doing also!
    22 Jul 2014, 08:34 PM Reply Like
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