LinkedIn buying ad tech company for $175M


LinkedIn (NYSE:LNKD) is acquiring Bizo, a provider of display/social ad services for marketers looking to target businesses. 10% of the $175M purchase price will be paid for in stock, and the rest in cash.

LinkedIn praises Bizo's data management and targeting tech for enabling "precise and measurable multi-channel marketing programs" aimed at business prospects. The company's service offerings already include LinkedIn ad solutions (.pdf) that support targeting based on professional data. Bizo's ad platform will be integrated with LinkedIn's content marketing tools.

LinkedIn's ad sales rose 36% Y/Y in Q1, less than total revenue growth of 46%. Ad growth has been pressured a bit by a transition to sponsored news feed ads.

In January, LinkedIn announced it's buying job search engine/listing platform Bright for $120M. Q2 results are due on July 31.

From other sites
Comments (1)
  • NY2LA 1
    , contributor
    Comments (1426) | Send Message
     
    Job search is the wrong way to go here. It says LOSER all over it. I cancelled my acct this week. It's turning into another monster.com.
    22 Jul 2014, 10:26 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs