Execs at Procter & Gamble (PG) and Energizer (ENR) may be scratching their head over a new...

|About: The Procter & Gamble Company (PG)|By:, SA News Editor

Execs at Procter & Gamble (PG) and Energizer (ENR) may be scratching their head over a new upstart called Dollar Shave Club that will send out 5 dual-blade razor cartridges for the shockingly low price of a buck a month. While the Gillette and Schick brands run up huge marketing costs to protect their market share, VC-backed Dollar Share Club uses social media to keep its advertising budget low and humor content high. (video)