Netflix eyes Seinfeld SVOD rights

|By:, SA News Editor

Netflix (NFLX -0.3%) is in talks to purchase the streaming rights for Seinfeld, confirms show co-creator Jerry Seinfeld.

The current syndication deal for the show which has generated $3B of revenue for Time Warner expires in September.

What to watch: Media analysts think the Seinfeld SVOD rights could be quite valuable and a potential Netflix differentiator with it one of the few properties that easily generates repeat viewings. The wildcard is if bidding competition from other streamers pushes the price tag into record territory.