NPD Group: Slow traffic and squeezed margins for restaurants


NPD Group's long-range forecast for restaurant traffic calls for less than 1% growth annually.

Breakfast traffic is expected to grow faster than lunch and dinner traffic.

"Margins are being squeezed, and it’s a battle for share," warns the research firm.

Restaurants stocks: CAKE, CBRL, CMG, DNKN, DPZ, DRI, EAT, JACK, MCD, PNRA, RRGB, RT, SBUX, SONC, WEN, BWLD, THI, BDL, NATH, LUB, BKW, CHUY, BLMN, PZZA, TXRH, DENN, KKD, BBRG, DFRG, BOBE, RUTH, IRG, DIN.

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Comments (1)
  • Dustin Lawrence
    , contributor
    Comments (2) | Send Message
     
    I imagine this includes ZOES, which despite a strong showing since its IPO, dropped 6.30% yesterday. The company has been rapidly expanding to meet its goal of 1600 resteraunts nationwide and some have compared it to Chipotle. I wonder if this forecast will significantly affect that growth.
    30 Jul 2014, 01:59 AM Reply Like
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