Apple updates MacBook Pros, cuts prices

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple (AAPL -0.1%) has refreshed its MacBook Pro lineup to feature faster Intel Haswell CPUs, and more RAM in standard configurations. It has also cut the starting price of its most powerful 15" retina Pro model by $100 to $2499. (PR)

The $1299 and $1499 13" retina Pro models each now sport 2.6GHz. dual-core Core i5 CPUs, and the $1799 model has a 2.8GHz. variant. The $1999 and $2499 15" models respectively feature 2.2GHz. and 2.5GHz. quad-core Core i7 CPUs.

All 13" models now come with 8GB of RAM standard, and the 15" models come with 16GB. The next refresh will likely involve Intel's upcoming 14nm Broadwell CPUs.

Also: Apple has cut the starting price of its 13" non-retina MacBook Pro by $100 to $1099. That move follows the June launch of a cheaper iMac, and the April launch of cheaper MacBook Airs.

The launch of cheaper hardware had an impact in FQ3: Apple's Mac sales rose 13% Y/Y to $5.5B, and units 18% to 4.4M (better than expected). At the same time, ASP fell to $1,255 from FQ2's $1,334.