Apple updates MacBook Pros, cuts prices


Apple (AAPL -0.1%) has refreshed its MacBook Pro lineup to feature faster Intel Haswell CPUs, and more RAM in standard configurations. It has also cut the starting price of its most powerful 15" retina Pro model by $100 to $2499. (PR)

The $1299 and $1499 13" retina Pro models each now sport 2.6GHz. dual-core Core i5 CPUs, and the $1799 model has a 2.8GHz. variant. The $1999 and $2499 15" models respectively feature 2.2GHz. and 2.5GHz. quad-core Core i7 CPUs.

All 13" models now come with 8GB of RAM standard, and the 15" models come with 16GB. The next refresh will likely involve Intel's upcoming 14nm Broadwell CPUs.

Also: Apple has cut the starting price of its 13" non-retina MacBook Pro by $100 to $1099. That move follows the June launch of a cheaper iMac, and the April launch of cheaper MacBook Airs.

The launch of cheaper hardware had an impact in FQ3: Apple's Mac sales rose 13% Y/Y to $5.5B, and units 18% to 4.4M (better than expected). At the same time, ASP fell to $1,255 from FQ2's $1,334.

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Comments (23)
  • KevinRemde
    , contributor
    Comments (564) | Send Message
     
    Apple feeling pressure from the Surface 3 and other thin/light/in-expensive PCs. People are realizing that it's nice to touch the screen now and then. :)
    29 Jul 2014, 10:08 AM Reply Like
  • Ashraf Eassa
    , contributor
    Comments (9703) | Send Message
     
    Believe it or not, I went through two Windows 8.1 machines (Sony Vaio Pro 13 and Acer Aspire S7) but gave up on them and moved to a Retina MacBook Pro.

     

    While Apple doesn't have a touch screen, the touchpad experience on a MacBook Pro is unparalleled (and the colors/quality of the Mac display far exceeded the two Windows machines). I think that Windows based OEMs should focus more on trying to get these fundamental user experience points correct before introducing more "gimmicky" features.

     

    To be fair, though, I have not used a Surface Pro 3.

     

    As a final point, I love my Windows 7 desktop to death -- Windows is still the premier gaming (and in my case, productivity) platform and of course I like to build my own machines.
    29 Jul 2014, 10:17 AM Reply Like
  • King Rat
    , contributor
    Comments (1547) | Send Message
     
    Perhaps but those are different market segments. A touch screen iPad/MacBook hybrid would be the machine to prove your point.
    29 Jul 2014, 11:15 AM Reply Like
  • User 12115671
    , contributor
    Comments (1949) | Send Message
     
    It's called a mouse....
    29 Jul 2014, 12:23 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    Feeling the pressure? Was this meant as sarcasm?

     

    Last quarter alone the Mac saw 18% growth. Windows PCs? Negative growth.

     

    Component costs are down so they are dropping prices. Mac market share is higher than its been since at least the 1990s.
    29 Jul 2014, 12:54 PM Reply Like
  • Shaduc
    , contributor
    Comments (2905) | Send Message
     
    "Mac market share is higher than its been since at least the 1990s."

     

    Mac share during John Sculley's tenure was falling towards 10%!
    29 Jul 2014, 01:08 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    *SHRUG*

     

    The good news for Microsoft fans is Windows totally dominates the bottom 80% of the market. Doesn't really help Dell and HP turn a profit or show actual growth, but sacrifices must be made.
    29 Jul 2014, 01:35 PM Reply Like
  • Shaduc
    , contributor
    Comments (2905) | Send Message
     
    It is not as Lenovo earns that much either 100s of million despite accounting for 1/2 of PC windows licenses.
    29 Jul 2014, 02:27 PM Reply Like
  • techy46
    , contributor
    Comments (11196) | Send Message
     
    $2500 for a 15" Mac Pro? Yikes. I can get a Windows 8 touch notebook, smart phone and table all for less then $2500. I know there not as faddy as Mac Pro.
    29 Jul 2014, 10:19 AM Reply Like
  • User7766461
    , contributor
    Comments (158) | Send Message
     
    A windows 8 touch notebook, smart phone, and tablet for less than 2500?? Yikes!

     

    I can buy 2000 tablets of paper and 400 pencils and a calculator for the same price as those items. They may not be able to accomplish everything your items can accomplish, but i'll be able to cover more surface area with them...
    29 Jul 2014, 11:10 AM Reply Like
  • IGUART
    , contributor
    Comments (434) | Send Message
     
    Um, OK but why would you???? Windo$e is dying a slow death to Apple. In the 25 plus years of using Apple products (starting with my Mac Plus - 1989) I've NEVER had an Apple hardware failure. Western Digital hard drive maybe, a Sony deflection board - sure... but Apple Product... No Way! The ROI on Apple products far out ways whatever "premium" price you believe is spent on them in my opinion. Although I do have a MB Pro 15 w/Retina display for "fun" I'm typing this on a 2005 Mac G5 2.5 Quad with 30" HD Display that's my DAILY driver for my Graphics Business! Other than a few software issues (it IS 9 years old mind you) I'm still cranking out my work with no end in sight! Pffft... Windo$e puhleeze... LOL Long APPLE and AAPL!
    29 Jul 2014, 01:18 PM Reply Like
  • Tales From The Future
    , contributor
    Comments (7358) | Send Message
     
    Well, this is a stock forum. AAPL makes a lot of money on these $2.5k machines. Good for shareholders.
    30 Jul 2014, 05:20 PM Reply Like
  • dannyboy172
    , contributor
    Comments (2) | Send Message
     
    The Surface 3 is starting to really affect Apple products
    29 Jul 2014, 10:28 AM Reply Like
  • inside man 55
    , contributor
    Comments (1450) | Send Message
     
    I really don't think so, Mac sales had a record quarter, with the MacBook Air doing very well. Apple is in a holding pattern until the new Intel Broadwell chips come out next year.
    29 Jul 2014, 10:54 AM Reply Like
  • Applocrat
    , contributor
    Comments (1005) | Send Message
     
    It could be the surface or it could be the new joint venture with IBM.
    29 Jul 2014, 11:49 AM Reply Like
  • Applocrat
    , contributor
    Comments (1005) | Send Message
     
    why is that every other company cuts prices because of their market savvy and aggressive business style, but Apple does it out of desperation?. Microsoft fired thousands and it got positive billing! Yes I know many were from Nokia, but let's face it growing businesses hire.
    29 Jul 2014, 12:28 PM Reply Like
  • inside man 55
    , contributor
    Comments (1450) | Send Message
     
    If you think about it I bet much of it has to do with jealousy. Apple only markets to 20% of the population that can afford its products. That means 80% of the population is excluded and is looking from the outside in. It also means that every single time Apple enters a new industry successfully that those employed by in that industry are at risk of working fewer hours or even losing their jobs as buyers seek Apple products. That leads to anger.

     

    Naturally, those in the 80% serving as the status quo will seek to belittle Apple while playing up the efforts of those products they use every day. It almost seems like selectivity or confirmation bias.

     

    I'm not a psychologist but much of the underlying current seems to me based on more of the world turning to socialism and a sense of entitlement of others efforts, freely given, with nothing given in exchange. A well functioning society is based on cooperation and trust, not on anger, jealousy, and coveting the material wealth of another person.

     

    It is difficult to get a man to understand something, when his salary depends upon his not understanding it!
    -Upton Sinclair
    29 Jul 2014, 12:57 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    You aren't looking at the whole picture.

     

    Apple is doing this even as their market share is at an all time high. They have 2 consecutive quarters of growth in the mid to high teens while the traditional PC market is languishing. And their margins on the Mac are solid.

     

    It's not high math to realize that's significantly different from a company reducing prices when they have razor thin margins and declining sales.
    29 Jul 2014, 01:00 PM Reply Like
  • Shaduc
    , contributor
    Comments (2905) | Send Message
     
    "Microsoft fired thousands" ...

     

    Layoffs are positive because those workers have the stuff to be far more productive and contribute more! (interpretation of what Bill Gates wrote in his memoir: The road forward) They are the truly smart people!
    29 Jul 2014, 01:06 PM Reply Like
  • Budavar
    , contributor
    Comments (1401) | Send Message
     
    AAPL in a nutshell =

     

    Superior management produce
    superior strategies which in turn produce
    superior profits.
    29 Jul 2014, 12:45 PM Reply Like
  • Dodurgali
    , contributor
    Comments (127) | Send Message
     
    As a Mac user since 1994, I gave a try to two different HP laptops ($400-550 range) for my wife's use. They are both gone now because they were infected with virus and we were tried of installing software updates and of sales pitches by many intrusive and misleading third party vendors pretending to be Microsoft or HP. The charger also went out in one of the machines. In short, we decided that it is better, less headache and frustration to pay even 5 times more for a Mac than a Windows machine. Let us hope that Apple will keep making and selling these great computers.
    29 Jul 2014, 01:15 PM Reply Like
  • 2ng
    , contributor
    Comments (219) | Send Message
     
    Well maybe if you would know how to use a Windows PC and need to use serious business software, then you would use a Windows PC. Typing this from a Macbook with Windows 8.1
    29 Jul 2014, 05:48 PM Reply Like
  • leslienering@gmail.com
    , contributor
    Comments (2) | Send Message
     
    Just curious, 2ng, why would you spend additional money on windows 8.1 for your MacBook? Why not just stick with a windows PC if you are not fully embracing the Mac? What type or brand of serious business software are you refering to?
    30 Jul 2014, 02:03 PM Reply Like
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