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EA launches $30/year Xbox One game service

Jul. 29, 2014 4:02 PM ETElectronic Arts Inc. (EA) StockEABy: Eric Jhonsa, SA News Editor1 Comment
  • For $4.99/month or $29.99/year, Electronic Arts' (EA -2.1%) EA Access service will provide Xbox One users access to a library of titles. FIFA 14, Madden NFL 25, Peggle 2, and Battlefield 4 are the first supported games; more are promised.
  • The service also provides a 10% discount on EA digital content purchases made via the Xbox Games store, and trial access to new EA games (including Madden NFL 15 and FIFA 15) up to 5 days before the release date. GameStop and Amazon are among the retail partners.
  • No word on whether a similar service will arrive for the PS4. The service points to a willingness by EA to cannibalize traditional game sales in favor of subscription-based revenue streams.
  • EA's digital revenue rose 28% Y/Y in FQ1 to $482M (62% of total revenue). Full game downloads accounted for $71M of that total.

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