Lorillard (NYSE:LO) reports cigarette volume fell 3.4% Y/Y in Q2 - mark which is better than the estimated industry average.
The Blu brand had an e-cig market share of close to 40% despite new competition. The Newport brand bumped up its market share by 30 bps.
Lorillard's total retail market share for cigarettes was up 20 bps to 15.0%.
The merger with Reynolds American is expected to close in 1H of 2015.
LO +1.5% premarket