Box office: Strong expectations for Guardians of the Galaxy


This weekend's debut of Guardians of the Galaxy will be the largest August opening in history with the Marvel (NYSE:DIS) film tapped to show in over 4K theaters including 350 IMAX (NYSE:IMAX) locations.

The studio expects a $65M opening, while some Hollywood forecasts range as high as $74M.

The film is being closely watched in the industry because the major superhero characters aren't well-known. A successful run would bode well for more profitable character spinoffs from powerful franchises such as The Avengers and Star Wars.

Guardians is also one of the last big chances for the summer box office to recover to approach last year's level.

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Comments (10)
  • Min Aung
    , contributor
    Comments (89) | Send Message
     
    My guess is the movie will be a spectacular flop
    30 Jul 2014, 01:49 PM Reply Like
  • d7mead
    , contributor
    Comments (44) | Send Message
     
    Oh I wish I could think of the Disney movie a couple of summers back that was a huge flop. It was kind of a Star Wars wannabe. They puts a ton of money into it, had huge expectations but no one went to see it.....I'm a fan of DIS but my guess is the same as yours Min Aung.
    30 Jul 2014, 02:21 PM Reply Like
  • Dividend Garden
    , contributor
    Comments (488) | Send Message
     
    Was it John Carter?
    30 Jul 2014, 02:30 PM Reply Like
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    The sell off after John Carter was a generous buying opportunity though... wonder if we'll get the same although I really doubt Guardians will flop like Carter did...

     

    Note though that John Carter went on to be profitable after all the rentals/tv deals etc...
    30 Jul 2014, 02:32 PM Reply Like
  • d7mead
    , contributor
    Comments (44) | Send Message
     
    That's the one D G !
    30 Jul 2014, 02:40 PM Reply Like
  • Brunello52
    , contributor
    Comments (38) | Send Message
     
    Also, the Lone Ranger with Johnny Depp. 225 million production budget, and 150 million marketing budget, equals 375 million total cost. The movie had a world-wide income gross of 260 million!
    30 Jul 2014, 03:29 PM Reply Like
  • psychological-dividends
    , contributor
    Comments (820) | Send Message
     
    Well I for one can't wait to see it
    30 Jul 2014, 04:53 PM Reply Like
  • skibbi
    , contributor
    Comments (53) | Send Message
     
    Excited for it. Chris Pratt does a good job, we'll see if James Gunn can direct a sci-fi space comic.

     

    This one has a lot more positive buzz than John Carter, much better rotten tomatoes score. John Carter was a lot more Dune and Avatar than Sci Fi Comic Book Action Comedy.
    30 Jul 2014, 05:07 PM Reply Like
  • Slick E
    , contributor
    Comments (150) | Send Message
     
    There's way too much buzz about this movie for it to end up like John Carter.

     

    Marvel/Disney has built themselves a ton of goodwill with their previous films and people are going to continue to see them until they put out a stinker. The initial glowing reviews (currently 93% on Rotten Tomatoes) suggest that it won't be this movie.
    30 Jul 2014, 05:15 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9628) | Send Message
     
    Profits continue to roll in from Frozen. Disney is in a good place.
    Halloween costumes from Frozen (Queen Elsa) are sold-out. We were fortunate to get 2 of them on backorder, which filled over a month quicker than anticipated. Looking to put one up on eBay when the fall rolls around and the mad rush for costumes really begins.

     

    This movie has been getting plenty of advertising time on TV, something John Carter did not get, from what I remember.

     

    Long Disney for years and enjoying the ride.
    30 Jul 2014, 06:58 PM Reply Like
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