This weekend's debut of Guardians of the Galaxy will be the largest August opening in history with the Marvel (NYSE:DIS) film tapped to show in over 4K theaters including 350 IMAX (NYSE:IMAX) locations.
The studio expects a $65M opening, while some Hollywood forecasts range as high as $74M.
The film is being closely watched in the industry because the major superhero characters aren't well-known. A successful run would bode well for more profitable character spinoffs from powerful franchises such as The Avengers and Star Wars.
Guardians is also one of the last big chances for the summer box office to recover to approach last year's level.