DirecTV (NASDAQ:DTV) lost some ground with margin rates during Q2 due to higher programming and subscriber acquisition costs.
The company saw its average revenue per user increase 4.53% to $103.26 in the U.S. during the quarter - an impressive gain compared to peers. The monthly churn rate was stable at 1.55%.
Average revenue per user fell 4.6% in DirecTV Latin America. Currency swings and promotions may have been factors.
Segment revenue: DirecTV U.S. +5.5% to $6.27B; Panamericana +4.6% to $778M, Sky Brasil +7.3% to $1.01B.