- Southwest Airlines (NYSE:LUV) and SeaWorld (NYSE:SEAS) are terminating their 26-year-old marketing relationship which will end at the close of this year.
- The announcement comes after Southwest felt continuing pressure from animal-rights activists to end its relationship with SeaWorld due to animal cruelty.
- However, the airline says it was strictly a business decision. "Southwest and SeaWorld mutually determined that we wanted to redirect resources in other directions," says Southwest spokeswoman Marilee McInnis.
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