Southwest, SeaWorld to end marketing partnership

|About: Southwest Airlines Co. (LUV)|By:, SA News Editor

Southwest Airlines (NYSE:LUV) and SeaWorld (NYSE:SEAS) are terminating their 26-year-old marketing relationship which will end at the close of this year.

The announcement comes after Southwest felt continuing pressure from animal-rights activists to end its relationship with SeaWorld due to animal cruelty.

However, the airline says it was strictly a business decision. "Southwest and SeaWorld mutually determined that we wanted to redirect resources in other directions," says Southwest spokeswoman Marilee McInnis.