Southwest, SeaWorld to end marketing partnership

Southwest Airlines (NYSE:LUV) and SeaWorld (NYSE:SEAS) are terminating their 26-year-old marketing relationship which will end at the close of this year.

The announcement comes after Southwest felt continuing pressure from animal-rights activists to end its relationship with SeaWorld due to animal cruelty.

However, the airline says it was strictly a business decision. "Southwest and SeaWorld mutually determined that we wanted to redirect resources in other directions," says Southwest spokeswoman Marilee McInnis.

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Comments (1)
  • markcc
    , contributor
    Comments (3072) | Send Message
    No more flying Shamus? :(
    1 Aug 2014, 10:07 AM Reply Like
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