Strong U.S. truck demand lifts Ford in July

Ford (NYSE:F) reports saw truck sales increased 17.4 in July to 78,583 - while car sales fell 6.4% to 68,702. Utilities sales were up 17.1% to 64,951.

Sales growth by brand: Ford +9.4 to 204,373; Lincoln +13.6% to 7,863.

Sales growth by model: Ford Fusion +16.7% to 23,942; Ford Fiesta -1.6% to 7,545; Ford Mustang +13.8% to 6,564; Ford F-Series +4.6% to 63,240; Ford Escape +18.9% to 26,558; Lincoln MKZ -1.2% to 2,776.

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Comments (6)
  • Tdot
    , contributor
    Comments (9157) | Send Message
    "Ford (NYSE:F) reports saw truck sales increased 17.4 in July to 78,583"


    17.4 what? Wholesales? Pints of ale? If you meant percent, it was 6.6% not 17.4 "whatevers".


    "...while car sales fell 6.4% to 68,702. "


    False / Typo (or something) - Ford's car sales did not fall 6.4% to 68,702, they rose 6.4% to 68,702 from 64,544.


    This was one botched up summary. Congratulations.
    1 Aug 2014, 09:29 AM Reply Like
  • mrknow
    , contributor
    Comments (50) | Send Message
    just think how great it would be if they had a Stock repurchase program in place.
    1 Aug 2014, 02:42 PM Reply Like
  • R K
    , contributor
    Comments (266) | Send Message
    Get your numbers right
    1 Aug 2014, 09:47 AM Reply Like
  • Tdot
    , contributor
    Comments (9157) | Send Message
    "You had one job!"


    FAIL. Ayyyyeeee...
    1 Aug 2014, 09:56 AM Reply Like
  • ted lujan
    , contributor
    Comments (1727) | Send Message
    Ford July sales better than I expected. Up coming earnings may beat expectations.
    Maybe my repositionig back into Ford yesterday may not have been such a bad idea.
    1 Aug 2014, 11:08 AM Reply Like
  • Tdot
    , contributor
    Comments (9157) | Send Message
    It is interesting that F-Series sales were actually up this time around. Apparently Ford has opened up the tap a little on the outgoing model, or else folks are just stepping up and paying close to MSRP, taking whatever they can get off the lot.


    Ford had been reportedly constricting the supply a little, with low dealership incentives and little advertising, just providing just enough to maintain inventories for what the market demanded, while stockpiling reserves for the next 4-5 months.


    In any case, it bodes well for 3Q profits, currently estimated at 31 cents. Could be an opportunity developing to beat that (again), especially if Europe continues to hold its own.
    1 Aug 2014, 11:50 AM Reply Like
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