Box office optimism after 'Guardians' stuns

|By:, SA News Editor

Marvel's (NYSE:DIS) Guardians of the Galaxy is on track to open with a weekend box office haul of $92M-$96M after sales came in extremely strong for Thursday and Friday.

The superhero movie could have some staying power based on its solid A CinemaScore rating and a 92% Rotten Tomatoes score.

The vibrant performance for Guardians comes at an opportune time for the movie industry with July theater ticket sales coming in at their lowest level since 1995 at $572M and at a paltry $14.3M per movie release.

Though some media analysts have pointed toward an oncoming seismic shift in how consumers want to view movies, Wunderlich Securities analyst Matthew Harrigan says an uninspiring film slate is the culprit. 2015 should see a bounce-back with The Avengers sequel, a James Bond movie, and the Star Wars reboot all on the release calendar.

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