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Immersion (IMMR +10.5%) is spiking higher following reports the next iPad will feature advanced...

Immersion (IMMR +10.5%) is spiking higher following reports the next iPad will feature advanced haptic feedback technology from rival Senseg. Apple's big event starts at 1PM ET (live blog).
Comments (2)
  • Stone Fox Capital
    , contributor
    Comments (6073) | Send Message
     
    suppliers don't make money off Apple long term. Why do people try to play this game?
    7 Mar 2012, 12:58 PM Reply Like
  • Paolo Gorgo
    , contributor
    Comments (197) | Send Message
     
    IMMR has a licensing business model, based on a royalty-per-unit fee for the mobility sector (and potentially making some money from gaming and app producers using their haptics IP as well). Any OEM win potentially translates into high margin revenues.
    7 Mar 2012, 01:05 PM Reply Like
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