Mini cans a margin booster for Coca-Cola and PepsiCo


Coca-Cola (NYSE:KO) and PepsiCo (NYSE:PEP) plan to offer more mini-can products as a way to stoke volume growth.

The category has done well as some consumers replace drinking diet versions of their favorite soda with a smaller-sized bottle or can.

A higher mix of mini-can sales is a margin-booster for the companies with the per-ounce revenue almost double for mini cans than regular cans.

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Comments (5)
  • slcUTAH
    , contributor
    Comments (542) | Send Message
     
    I think its a good idea for both companies to generate more sales. Consumers that have stopped drinking soda may now indulge with a smaller serving of soda. In addition, consumers that want to cut down on soda may opt for a smaller serving instead of stopping all together. Back in the day vending machine soda bottles/servings were much smaller than today's servings. We'll see how the anti-soda people spin this.
    5 Aug 2014, 08:18 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (7205) | Send Message
     
    Just don't drink soda.
    5 Aug 2014, 09:05 PM Reply Like
  • RWMostow
    , contributor
    Comments (1691) | Send Message
     
    Michael-

     

    Easier said than done.

     

    -rwm
    5 Aug 2014, 10:12 PM Reply Like
  • 9895461
    , contributor
    Comments (139) | Send Message
     
    One or two cans a week as a TREAT is ok. Now when someone has it with every meal or drinks it throughout the day is when the problems start.
    6 Aug 2014, 06:50 AM Reply Like
  • blackdogname
    , contributor
    Comments (36) | Send Message
     
    "Revenue almost double"............gotta love those words.
    6 Aug 2014, 08:48 AM Reply Like
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