Amazon (AMZN +0.6%) has added NYC, Philly, Baltimore, Dallas, Indianapolis, and Washington D.C. to the metro areas where it supports same-day delivery. The service is already available in L.A., Phoenix, San Francisco, Boston, Seattle, and Chicago.
1M+ items are available for same-day delivery, and customers can filter for them by clicking on a "Get It Today" option on Amazon's site. Most markets have an order cutoff point in the 12PM-1PM timeframe, but Chicago is at 7:45AM.
Amazon charges Prime subs a $5.99 flat fee per same-day order. Everyone else is charged $9.98 for the first item + $0.99 for each additional item.
For now, the e-commerce giant has a healthy same-day coverage lead over rivals. Google, which (unlike Amazon) is relying on retail partners to handle inventory/warehousing for orders, has reportedly committed $500M to bring its Shopping Express local/same-day service nationwide. eBay, meanwhile, has backtracked on plans to aggressively expand its Now same-day service.