Under Armour aims for prized Nike endorser Kevin Durant

|About: Under Armour, Inc. (UAA)|By:, SA News Editor

Various media reports tip off that NBA All-Star Kevin Durant is close to signing a shoe endorsement deal with Under Armour (UA +0.3%) in excess of $30M per year.

Durant's current contract with Nike (NKE -0.5%) ends later this week.

Lebron James is the only other player in the NBA in the $30M/yr neighborhood.

What to watch: If Under Armour nabs Durant away from Nike it would be the highest-profile signing of the company's history and could increase the odds that Durant plays for the Washington Wizards - not from Under Armour's HQ in Baltimore. As for the cost, the company has seen its top-line growth outpace marketing spending recently which gives it some room for brand-building.