Moody's: Diet soda slump here to stay

Research from Moody's indicates diet soda sales are in a protracted slump that could continue.

Diet and low-calorie soda sales fell 5% Y/Y in 2013 and the trend has persisted in 2014.

Bottled water and energy drinks will provide some of the lost volume as beverage companies adjust, according to Moody's.

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Comments (9)
  • 6228371
    , contributor
    Comments (8268) | Send Message
    Diet soda sales will rebound when the switch is made to stevia.
    8 Aug 2014, 12:42 PM Reply Like
  • Capt Jack Daniels
    , contributor
    Comments (1466) | Send Message
    People still for the most part have to take in the same amount of liquids in order to survive and whether those are more water, real sugar drinks, or some other beverage I would anticipate Pepsi to be there delivering those liquids along with several snack and food options.


    Bottled water probably has a much higher profit margin.
    8 Aug 2014, 12:45 PM Reply Like
  • User 15216132
    , contributor
    Comment (1) | Send Message
    Stevia is not the answer. Ask Coke about how that worked out for Vitaminwater.
    8 Aug 2014, 01:10 PM Reply Like
  • indexfundsbeeyotch
    , contributor
    Comments (9) | Send Message
    generic brand lemon lime seltzer FTW!
    8 Aug 2014, 01:36 PM Reply Like
  • Adolfo Storni
    , contributor
    Comment (1) | Send Message
    No artificial sweetener can still match the flavour of sugar.
    Stevia is no magic alternative.
    8 Aug 2014, 01:49 PM Reply Like
  • 6228371
    , contributor
    Comments (8268) | Send Message
    "No artificial sweetener can still match the flavour of sugar. "


    Stevia is a NATURAL sweetener.
    10 Aug 2014, 01:48 PM Reply Like
  • ratbait
    , contributor
    Comments (4) | Send Message
    My crystal ball says the days of bottled and caned drinks are scheduled to end. Drops added to tap water has great advantages and like cocaine, you can add as much or as little as you desire.
    8 Aug 2014, 05:49 PM Reply Like
  • funky991
    , contributor
    Comments (75) | Send Message
    Not if you live in Toledo like me and for 3 days was unable to drink tap water due to toxins from Lake Erie Algae bloom. They have no way to control it, so I'll never drink tap water again, from anywhere. I'm sure many people feel the same way. Bottled water is only going to get more popular.
    8 Aug 2014, 08:13 PM Reply Like
  • CassandraSees
    , contributor
    Comments (711) | Send Message
    funky991 - - Do yourself a favor and research where a number of the bottle waters are actually drawn from.


    If America does not start to open its eyes to water quality, long term we are in for a horrible ride - - The South West drought, North east poisoning ground water to extract natural gas, your situation with agricultural run off of chemicals from the farms to grow corn to turn into biofuel to save us from climate warming???!!! We had better start putting a higher value on the ability to turn on a tap and get clean water.


    9 Aug 2014, 08:26 PM Reply Like
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