The Information reports Facebook (FB - unchanged) is talking with execs at major film studios - the list includes Disney, Fox, Warner Bros., and Paramount, as well as individual directors - about creating content for the Oculus Rift.
Discussed ideas are said to include "Oculus experiences" that would act as film companions, and even (further down the line) full-length movies optimized for Oculus' VR headsets.
Mark Zuckerberg has repeatedly predicted Oculus will support a wide variety of entertainment, productivity, and social sharing/interaction use cases in addition to gaming.
With the Rift still in beta, major studios might wait for a full launch and larger sales volumes before making a big commitment to the platform. Oculus CEO Brendan Iribe has said his company is looking for hardware partners to drive volume growth. It has already been reported to be working with Samsung.