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TubeMogul falls after underwriters launch coverage

Aug. 12, 2014 2:43 PM ETTubeMogul (TUBE) StockTUBEBy: Eric Jhonsa, SA News Editor
  • TubeMogul (TUBE -6.1%) has received three bullish ratings (from BofA/Merrill, Citi, and Oppenheimer) on underwriter coverage day, and two neutral ones (from RBC and BMO).
  • "We believe TubeMogul has a number of unique characteristics," writes BMO's Daniel Salmon. He notes TubeMogul is a video ad pure-play, has a "born and bred" programmatic ad platform, and is differentiated by a focus on branding ad campaigns (as compared with direct-response campaigns).
  • At the same time, Salmon expects take rates for both TubeMogul's self-service and full-service ad tech offerings to fall due to intense competition.
  • Shares are still 31% above July's conservative $7 IPO price.

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