Starbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says...

Starbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says it's targeting "global leadership" in the market. Starbucks will sell the Verismo in its stores, along with Starbucks-sourced coffee and milk pods. No details are provided about pricing and launch date. Starbucks is largely unchanged AH, but partner and single-cup market leader Green Mountain Coffee (GMCR) is down 16.7%. (previously)

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Comments (4)
  • 4javaman
    , contributor
    Comments (11) | Send Message
    Below is the text on the difference between the products. Starbucks is high pressured for the more elaborate coffee's like latter and expresso where as Green Mountains coffee maker simply makes plain coffee. 2 different products 2 different market. I am happy with my GMCR shares and I believe this is another knee jerk reaction to a company with incredible earnings and growth.


    "...Starbucks said Verismo is a high-pressure brewer that aims to replicate espresso drinks, such as lattes and cappuccinos, that consumers get at its 17,000 stores world-wide.


    The Keurig machine exerts less pressure and only makes brewed coffee, Schultz said during a conference call. On Feb. 14, Green Mountain unveiled a more-advanced Keurig brewer, the Vue.


    Sales price for the Verismo will be released later this year. The coffee pods will be priced similar to Starbucks K-Cups, which run $19.95 for a 24-pack box on the company's website."
    8 Mar 2012, 07:52 PM Reply Like
  • Dominic Lombardo, CFA, FRM
    , contributor
    Comments (442) | Send Message
    Yeah, but Green Mountain has fake earnings growth. We've been talking about this for over 1YR now. Please open your mind. Wake up and smell the coffee.
    8 Mar 2012, 10:03 PM Reply Like
  • stocktrend
    , contributor
    Comments (10) | Send Message
    That is why I bought 500 shares @ 50.70 on the way down in AH and was tempting to sale them around 54 but just going to wait tomorrow or next week this is overreaction on GMRC
    8 Mar 2012, 08:18 PM Reply Like
  • DMBinCT
    , contributor
    Comments (9) | Send Message
    Just go to your grocery store and take a look at the unit price per pound of coffee, you will see that GMCR comes in about $8.50 per pound as compared to many other so called specialty coffees at $13.00+ per pound. GMCR offers a great value with a wide variety of coffee types as compared to others, i.e., Starbucks (better known as FiveBucks, can't get out for less than that). As far as their Keurig line the convenience is saves me time in my busy schedule in the morning, well worth it. Starbucks is too smart to infringe on GMCR's patents so I doubt their system will be able to compete with the same quality of coffee. Plus everyone knows Starbucks is too acidic anyway. Stay the course with GMCR, the stock will rebound after this knee-jerk reaction to Starbucks virtual Verismo machine.
    13 Mar 2012, 09:54 AM Reply Like
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