WellPoint to change name to Anthem

WellPoint (NYSE:WLP) is planning to change its name to Anthem, which is the brand that it now uses for most of its health-insurance products.

"There's been a major pivot" to a more consumer-focused approach, says CEO Joseph Swedish. The Anthem brand is better-recognized among consumers.

The new change reverses a decision made during the merger of Anthem Inc. and WellPoint Health Networks in 2004. The combined company took the name WellPoint.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs