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WellPoint to change name to Anthem

  • WellPoint (NYSE:WLP) is planning to change its name to Anthem, which is the brand that it now uses for most of its health-insurance products.
  • "There's been a major pivot" to a more consumer-focused approach, says CEO Joseph Swedish. The Anthem brand is better-recognized among consumers.
  • The new change reverses a decision made during the merger of Anthem Inc. and WellPoint Health Networks in 2004. The combined company took the name WellPoint.
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