WellPoint to change name to Anthem

|By:, SA News Editor

WellPoint (NYSE:WLP) is planning to change its name to Anthem, which is the brand that it now uses for most of its health-insurance products.

"There's been a major pivot" to a more consumer-focused approach, says CEO Joseph Swedish. The Anthem brand is better-recognized among consumers.

The new change reverses a decision made during the merger of Anthem Inc. and WellPoint Health Networks in 2004. The combined company took the name WellPoint.