Seeking Alpha

Amazon gains, eBay falls on ChannelAdvisor numbers; Google data mixed

  • ChannelAdvisor (ECOM +0.4%) clients saw a hefty 40.4% Y/Y increase in their July Amazon (AMZN +3.1%) same-store sales. That's up from June's 34.4%, and is easily the highest rate seen in the last 12 months. 38.2% of tracked Amazon GMV was fulfilled by Amazon, up from 29.8% a year ago.
  • On the other hand, eBay's (EBAY -1.1%) same-store growth fell to 9.7% from June's 12.3% Auctions -8.2%, fixed-price +12.8%, Motors +8%. ChannelAdvisor sees the numbers as a sign eBay "continues to face headwinds" from Google algorithm changes and a May data breach.
  • Search ad-driven same-store sales, which are dominated by Google (GOOG +1.3%) AdWords, fell to 7% from June's 20.4%. While average order value (AOV) grew 6% and conversion rates 8%, mobile growth led ad prices (cost per click) to fall 7%.
  • Google Shopping/product listing ads (previous) continue to perform well: They saw 40.8% same-store growth, down a bit from June's 47.8%. Conversion rates fell 9.5%, but AOV grew 8.9% ChannelAdvisor thinks mobile is hurting conversion rates, and that Google is "counteracting that by showing higher-priced items."
  • Amazon also rallied following ChannelAdvisor's June numbers. Shares tumbled a couple weeks later due to the bottom-line concerns caused by Amazon's Q2 report.
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Comments (10)
  • Gary J
    , contributor
    Comments (5854) | Send Message
    AMAZING numbers for Amazon !!!
    13 Aug 2014, 10:49 AM Reply Like
  • Seeker137
    , contributor
    Comments (357) | Send Message
    Ebay stock value is about to take some even greater hits...the new Defect rate metric on August 20 is predicted to impact tens of thousands of small eBay users (many will be suddenly and abruptly suspended). There will be a huge negative press fallout from this.
    13 Aug 2014, 12:01 PM Reply Like
  • BillBrown
    , contributor
    Comments (283) | Send Message
    "ChannelAdvisor (ECOM +0.4%) clients saw a hefty 40.4% Y/Y increase in their July Amazon (AMZN +3.1%) same-store sales."


    Are such data audited?


    Other (recent -- last week, in fact) reports reflected that numerous $ECOM clients were seeing unprecedented occurrences of listings being suspended by $AMZN. How can THAT be happening and Y/Y and Q/Q comps be growing so highly??


    AMZN growth itself is not up 40% Y/Y.


    Perhaps ECOM clients from the comparable period last year were simply GROSSLY IMMATURE or new to their relationships, thus had a small, almost negligible amount of early success, which naturally IMPROVED Y/Y?


    Or, perhaps there are some OUTLIERS that are skewing these comps?


    Need more data ...
    13 Aug 2014, 12:42 PM Reply Like
  • Macro Investor
    , contributor
    Comments (9050) | Send Message
    Something must be wrong, right?
    13 Aug 2014, 12:56 PM Reply Like
  • BillBrown
    , contributor
    Comments (283) | Send Message
    I see what you did there.
    13 Aug 2014, 01:09 PM Reply Like
  • Macro Investor
    , contributor
    Comments (9050) | Send Message
    What did I do?
    13 Aug 2014, 01:33 PM Reply Like
  • Gary J
    , contributor
    Comments (5854) | Send Message
    You called him out for having no basis to question their numbers. Good show!
    13 Aug 2014, 01:42 PM Reply Like
  • furma
    , contributor
    Comments (98) | Send Message
    Anyone hear of a concept called "manufactured spending"? I have a 5% cash back credit card, so I will buy the mobile card reader and keep swiping my own card and getting 5% cash back for a 1.75% fee to Amazon. This is going to be epic. No limits. The credit card company loses, Amazon loses, I win. Thanks Bezos.
    13 Aug 2014, 01:20 PM Reply Like
  • ReligiousWacko
    , contributor
    Comments (1424) | Send Message
    furma .. any limit to the 5%?
    I was thinking of similar idea ... just getting intro bonuses ( e.g. $500 after spending 5k for various Chase cards).
    13 Aug 2014, 03:46 PM Reply Like
  • mano1963
    , contributor
    Comments (446) | Send Message
    these numbers are strange....
    how they check?
    what their history numbers compare to the reported numbers?
    14 Aug 2014, 08:41 PM Reply Like
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