- Procter & Gamble (PG +0.4%) has a new product designed to clean and smooth suits, slacks, and blouses.
- The $499 Swash machine is aimed at customers who want to re-wear an outfit without making an expensive trip to the dry cleaner.
- The Swash process of cleaning, removing wrinlkes, and drying takes about 10 to 15 minutes.
- P&G has introduced Swash at Bloomingdales stores with a broader roll-out scheduled for next month.
New P&G product aims to kill off the dry cleaning business
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