- Procter & Gamble (PG +0.4%) has a new product designed to clean and smooth suits, slacks, and blouses.
- The $499 Swash machine is aimed at customers who want to re-wear an outfit without making an expensive trip to the dry cleaner.
- The Swash process of cleaning, removing wrinlkes, and drying takes about 10 to 15 minutes.
- P&G has introduced Swash at Bloomingdales stores with a broader roll-out scheduled for next month.
New P&G product aims to kill off the dry cleaning business
From other sites
Video at CNBC.com (Jun 2, 2015)
Video at CNBC.com (May 22, 2015)
Video at CNBC.com (May 19, 2015)
Video at CNBC.com (May 13, 2015)
at CNBC.com (Mar 28, 2015)
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