New P&G product aims to kill off the dry cleaning business

|By:, SA News Editor

Procter & Gamble (PG +0.4%) has a new product designed to clean and smooth suits, slacks, and blouses.

The $499 Swash machine is aimed at customers who want to re-wear an outfit without making an expensive trip to the dry cleaner.

The Swash process of cleaning, removing wrinlkes, and drying takes about 10 to 15 minutes.

P&G has introduced Swash at Bloomingdales stores with a broader roll-out scheduled for next month.