TV ratings fall in July

|By:, SA News Editor

Nielsen ratings for cable TV viewing fell 6.8% in July, while broadcast viewership was off 3.7% for the period.

The development comes on top of a weak upfront for the fall season which could pressure media companies in 2H, and widespread interest in the World Cup which aired on ABC and ESPN during the month.

Broadcast viewership Y/Y gains/losses: ABC +3%, Fox -12%, CBS -6%, NBC -2%.

Cable viewership Y/Y gains/losses by parent: AMCX -15%, FOXA +12%, SNI +2%, DIS +1%, DISCA -9%, VIAB -9%, NBCU (NASDAQ:CMCSA) -11%, TWX -17% A&E -20%.