Seeking Alpha

TV ratings fall in July

  • Nielsen ratings for cable TV viewing fell 6.8% in July, while broadcast viewership was off 3.7% for the period.
  • The development comes on top of a weak upfront for the fall season which could pressure media companies in 2H, and widespread interest in the World Cup which aired on ABC and ESPN during the month.
  • Broadcast viewership Y/Y gains/losses: ABC +3%, Fox -12%, CBS -6%, NBC -2%.
  • Cable viewership Y/Y gains/losses by parent: AMCX -15%, FOXA +12%, SNI +2%, DIS +1%, DISCA -9%, VIAB -9%, NBCU (NASDAQ:CMCSA) -11%, TWX -17% A&E -20%.
Comments (5)
  • locutus49
    , contributor
    Comments (1057) | Send Message
     
    My wife and I watch more shows on our laptop via Amazon Prime, some are free, some cost money. And we are in our 60's. Maybe more people are watching on their computers.

     

    We pay a huge bill to Comcast (TV and internet) and then they charge you to watch many older shows or previous seasons of network shows. So we try to give them as little money as possible.
    13 Aug 2014, 12:59 PM Reply Like
  • Windsun33
    , contributor
    Comments (4280) | Send Message
     
    I have high speed cable, and 90% of my TV watching is on the ROKU channels. The only real "TV" I have anymore is the local over the air ones.
    13 Aug 2014, 01:07 PM Reply Like
  • june1234
    , contributor
    Comments (3113) | Send Message
     
    It's across the board. Recently CNBC recorded its lowest viewership since 1997 and said they would no longer guarantee its advertisers' Nielsen ratings while Cramer's mad money show registered a whopping audience of 16,000 (ages 24-54) for Friday August 1
    13 Aug 2014, 01:32 PM Reply Like
  • Windsun33
    , contributor
    Comments (4280) | Send Message
     
    Wow... There are thousands of YouTube videos with more hits than Cramer gets it seems.
    13 Aug 2014, 01:36 PM Reply Like
  • locutus49
    , contributor
    Comments (1057) | Send Message
     
    I would speculate that shows like Cramer's get more viewers when the market is going straight up. When it is going sideways or down, as recently, viewers flee for more feel-good shows like The Big Bang Theory.
    13 Aug 2014, 02:41 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs