TV ratings fall in July

• Nielsen ratings for cable TV viewing fell 6.8% in July, while broadcast viewership was off 3.7% for the period.
• The development comes on top of a weak upfront for the fall season which could pressure media companies in 2H, and widespread interest in the World Cup which aired on ABC and ESPN during the month.
• Broadcast viewership Y/Y gains/losses: ABC +3%, Fox -12%, CBS -6%, NBC -2%.
• Cable viewership Y/Y gains/losses by parent: AMCX -15%, FOXA +12%, SNI +2%, DIS +1%, DISCA -9%, VIAB -9%, NBCU (NASDAQ:CMCSA) -11%, TWX -17% A&E -20%.