Shares of Noodles (NASDAQ:NDLS) fall sharply following the company's Q2 earnings dud and are now off 30% since the IPO launch last summer.
During the firm's earnings call, execs pointed out the "noticeable increase" in promotional activities in the restaurant sector. The plan is to incrementally increase marketing spending in 2H to combat traffic drops.
The focus from management is on hitting the restaurant's long-term targets as a more somber tone is set for the short term.
NDLS -23.7% premarket