Target (NYSE:TGT) plans to keep more than half of its U.S. stores open later starting this month, hoping to capture shoppers who put shopping off until after dark.
TGT's 1,800 U.S. stores typically open at 8 a.m. and close at 10 p.m. on weekdays and Saturdays, and at 9 p.m. on Sundays.
The new extended hours start this month and will be in effect through the holidays, after which they will be evaluated.
According to a recent survey, only 0.3% of Americans shop after 10 p.m. on a typical night.
Rival Wal-Mart (NYSE:WMT) keeps 70% of its U.S. stores open 24 hours a day.